The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
Been spending some time thinking about promotion because I need to promote it. I need to be more intelligent with the promotion. We're getting in front of eyeballs with Meta Ads and the X Ads, and we need to attract the right people. As you know from the previous episode, we spoke about how the SEO, the titles, the thumbnails are now optimized. That made me think about a whole new world, which is various types of promotion.
I made a decision yesterday, and I messaged my Facebook ads guy, and I was like, look, let's keep doing this, let's keep testing, getting people to come through the funnel, get in free, and let's see how it goes. We learn a lot. But let's just send traffic to a page to buy. We won't know unless we try. If it converts, which I think it should, there's a market out there who need this, that is a fact. So we need to send people to a landing page that's optimized, see if people buy, and when they do, we need to optimize that. Better ads, better landing pages, different ICP landing pages. We could go on.
This is the new website, and we've made changes. The Steve Jobs video's at the top because I think it's so powerful. We've improved it a lot. At the end of the day, we need to send traffic to it to get customers.
If we click in and go into Promote, this is another one. You've got documenting, which I've spoken about, and you've got promotion. The two can go hand in hand and overlap, but you've got promoting as a means to go to market. So we've got Promote, which is your shop window.
You've got marketing assets. You can upload assets here, and you can then send them to YouTube, LinkedIn, Instagram, you can send them anywhere, but these are marketing assets I've created, films, portrait and landscape. The AI is so good now, you can create assets just so easily, and now I have one place to keep them all, to potentially use and send out there. Not to mention, they can go on my public page.
But I think this is the most powerful aspect at the minute. It's videos to film. It's scanning YouTube for your ICP. It's thinking about what do they search, what do they want to know about, and can I film a video about these things to get that traffic. So it's come up with some you could rank for, and some that are harder.
Number one is day in the life of a startup filmed by an app that interviews me. People type day in the life of a startup, and YouTube suggests it as they do. On page one right now, we've got day in the life of a tech startup, founder in Toronto, a day in the life of a 26-year-old startup founder, day in the life of a tech startup CEO. This guy's only got 844 subscribers, but 36,000 views. So it suggests this as a walkthrough, I share my screen and I walk through what I'm doing, and it thinks I can rank for this. And that's the type of traffic of those people watching that probably would like Underway. So it's a really good idea.
I can click how to film it, copy the notes, because the notes are gonna be above the screen and I need to know them. So how to film it is ways to open in your own words. Open the moment the app asks you what changed today and answers it on camera. There's all these different notes, and you can just click film this walkthrough and it'll open ready to go. It's gonna edit it for you, you don't have to think, it's gonna do it all for you. The music if it's needed, the intro, the chapters, taking the silences out. If you're a founder, if you've got a business, you're making a business, you work for a business, this takes so much friction away for you.
Then we've got how to vlog in public without fear when you film alone indoors. I don't know why anyone would get fear filming alone indoors, I do it every day. But there's 172,000 views, 16,000, 21,000, 213,000. The point is there's lots of traffic for those searches and it thinks we can rank. And there's harder ones, like the process of starting a startup recorded daily instead of remembered, lots of views there. So it's very interesting what comes up and gives you recommendations, and I can put read it again and see if there's anything more.
Then you've got ad answers. It asks a few questions about what you're building, each answer cut into its own vertical to post or run. So it basically creates ads for you, it'll ask you a question, you answer, and it'll clip it into an ad. Much needed. Marketing assets I've showed you. And then reach is kind of like what you posted, asking the networks for those numbers. So it's gonna pull the numbers from YouTube and all of them together so you can see how you're doing and progressing.