Featured launch
Build in public, as it happens.
4 September 2026
Underway asks about your work out loud, one question at a time. You answer, and minutes later a short video or podcast is ready, numbered like an episode of a show. Nothing reordered, nothing invented. This is the launch film.
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Join the community7 days free: your card at signup, nothing taken until day 8, cancel any time before. You can always download your original recordings, on every plan.
1:05 · made with underway
Why it exists
Everyone means to document the journey. Almost nobody does.
Four things get in the way: knowing what to say, setting up a camera, filming it, and editing it.
So a year later, when you want to show someone how it started, there is nothing to show. Talk for 3 minutes, get a week of content. Record whenever you like: Underway reads your day, asks you about it out loud, and turns your answers into a finished video or podcast episode, Shorts cut from it, and posts written for 5 networks. No editing. It exists so today actually gets recorded.
How it works
Three steps. None of them is editing.
WHENEVER SUITS YOU
You talk it through, on camera or by voice: answer questions you picked, just talk, or bring in an AI co-host.
MINUTES LATER
It makes the episode: your answers in order, pauses tidied, your name and episode number on the front.
WHEN YOU ARE READY
Watch it, remove an answer if you like, then post it or keep it. That is the whole job.
What is live today
Everything in the film, live now.
The interview
Whenever suits you, it asks a few questions out loud about your real day, drawn from your calendar, your code, your meetings and anything you saved. Answer on video or with just your voice, for as long as each answer takes.
It remembers your series
Underway keeps a private memory of everything you've said: what you planned for Friday, who the people are, what keeps coming up. Each interview picks up where the last one stopped. You can read, correct or delete it.
The episode, ready in minutes
Your answers in the order you said them, with long pauses and false starts removed. Episode number on the front, captions added, ready a few minutes later.
One switch per answer
There is no editing software to learn. Turn off an answer or cross out a sentence, and Underway remakes your video without it. Your original recordings download on every plan, the free trial included.
Your brand on every card
A logo, one colour and one typeface, set once. Episode 12 and episode 40 look like the same series.
The words that go around it
Each episode comes with a thread for X, a LinkedIn post, a caption for TikTok, Reels and Shorts, and a newsletter piece. All from your own words.
A podcast, from the same interview
The same interview as audio, with the questions kept in, so it sounds like a conversation. It can go to Apple Podcasts and Spotify.
Episodes count up, days do not
Episode 47 is simply your 47th episode, even if you took weeks off. Your streak is private and only counts the days you said you would record. Going away? Pause it, no questions asked.
Your page
One public link with the episodes you choose to share, in order, from your intro to the latest. Send it to a customer, an investor or a new hire.
Record in private, then share it all at once
Not ready to tell anyone? Record in private from today, then share every episode at once when you launch, in order, on any paid plan.
For teams: the Company Record plan
Everyone on the team gets their own series. Underway remembers the whole company, and turns each week into one shared video. The company owns the episodes; anyone who leaves gets a copy of their own.
The rules
Things we will never do.
- We never reorder your answers to make them catchier.
- We never add words you did not say.
- We never make anything up in your episode: no fake clips, no generated pictures.
- We never record without you pressing the button.
- We never reorder your answers to chase what performed well.
- We never lock up your footage. It is yours, on every plan.
Who it is for
Which one are you?
Starting something
Record from today and build up your story, and an audience if you want one.
Founder plan, from $29.99 a month.
Building in private
Not ready to tell anyone? Record in private and share it all when you launch.
Private on every plan. Sharing it all at once comes with any paid plan.
Already running a business
Record the chapter you are in now: the raise, the rebrand, the next hundred customers.
Founder plan, from $29.99 a month. Team plan (Company Record), $129 a seat a month, from 5 seats.
Founder is $29.99 a month or $299.90 a year, with one-tap posting and your own podcast feed. Series is $79.99 a month or $799.90 a year and adds Shorts and posts made for every episode, a weekly round-up (the best moments of your week in one short video), a monthly film and a one-page summary for investors or hires. Studio is $199 a month or $1,990 a year and adds an article on every episode's page, pro YouTube thumbnails and motion graphics. Everything is private until you choose to share it, on every plan, and sharing the whole vault at once, with a trailer, comes with any paid plan. 7 days free: your card at signup, nothing taken until day 8, cancel any time before. You can always download your original recordings, on every plan. The full table is on the home page.
Questions
The ones people ask first.
Do I have to be on camera?
No. Answer with just your voice and the episode becomes a podcast instead. Plenty of people start that way and try the camera later.
What if I miss a day?
Nothing. Episodes count up one by one, not by date, so there is no gap. Your streak only counts the days you picked.
How long does it take?
As long as you pick: one question for each thing you choose, whenever suits you, and it stops after the last. The episode is ready a few minutes later, with nothing to do unless you want to remove a line.
What does it connect to?
Your calendar, GitHub, meeting notes, Stripe, newsletter and anything you forward to its inbox, so it knows what to ask. Nobody else's voice from a meeting is ever in your episodes.
Where does my footage live?
On your phone or computer, backed up to your account when you sign in. Download or delete everything any time.
Do I have to post publicly?
No. A series can be public, private, or private with the good ones posted. Nothing goes out unless you send it. Most people start private.
The film, in words
What the voiceover says.
Founders don't write the story up afterwards. They film it while it's still moving.
underway asks about your day. Out loud, one thing at a time. You answer, it cuts, and episode 47 is ready a few minutes later.
Nothing reordered, nothing invented. Your words, in the order you said them.
It reads your commits and your calendar, so it knows what to ask. Strike a line, and the episode recuts itself. Your logo, your colour, on every card. One session: a thread, a post, a caption, and a podcast.
Building in stealth? Record now, and release the whole archive the day you go public. Take a break without breaking the streak. And every series lives in the directory: businesses being built, right now.
Two hundred episodes on, you have the one thing nobody can make afterwards.
underway. Build in public, daily, on video.
The footage from today is the only footage of today there will ever be.
Whatever you are building, start the record today.
Card needed to start. Nothing taken until day 8, cancel any time before.
Founders' launches