Already running a business

Film the chapter you’re in.

Underway asks you about the business as it runs now and turns your answers into short videos or podcasts. Keep them for a sale one day, a book, your team, or just yourself.

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Private until you share it · Series from $79.99 a month · Studio from $199 · Company Record for teams, $129 a seat a month, from 5 seats.

An illustration of a ceramics seller packing orders, holding a cup up to a phone on a tripod

AI ILLUSTRATION

This year is a chapter worth keeping. Film it while it’s happening.

How it works

Three steps. None of them is editing.

See the screens first: Your first episode, screen by screen, or why none of it is editing.

Underway reads your day.

Connect your calendar, GitHub or sales, or add a voice note. It suggests what to talk about.

Setting up an episode: What kind of episode?, the Interview card lit and marked the usual

You answer.

It asks out loud, one question for each thing you picked, and you answer each for as long as it takes.

The app showing the questions it wrote from the day, asked one at a time

Your episode is ready.

Minutes later: captioned, numbered, in the order you said it. Keep it private or post it.

The app showing a finished episode, ready to post

It remembers

It remembers what you said last time.

Each interview picks up where the last one stopped:

“At the end of Episode 0 you said: ‘I’m going to see if this edits after this recording. If it doesn’t, I’m still going to post it.’ So what happened when you watched Episode 0 back?”

Asked in episode 1 of Building Underway, our founder’s own series.

EPISODE 1

made with underway

ASKED · 1 OF 2 · FROM EP 0

So what happened when you watched Episode 0 back?

WHAT IT READS

GitHubWhat you shipped today: commits and pull requests.
Google CalendarWho you met, and the meeting that ran over.
Zoom, Fathom, FirefliesWhat came out of the call. It shapes the questions, never the episode.

Reads your day, keeps what you said, and asks about what mattered.

Picks the few things that matter to what you’re working towards
Remembers every episode, so it follows up on last week
Asks one question at a time, out loud

Private to you. Read, fix or delete anything it keeps.

Gmail, or any inboxForward an email and it becomes part of today.
StripeThe day’s sales, as they come in.
LinearThe issues you moved and closed today.

WHERE IT FINDS YOU

SlackWhen something ships, it asks there: worth an episode? One tap.
WhatsAppThe same nudge on your phone. Yes, not now, or tell it more.

You’ll never edit a video

Answer the questions. Tap done. Get back to work.

Everything an editor would do, done for you in your brand, set once.

✓On Series your title look opens every episode, in your colour and your typeface.
✓It opens on your intro, or a moment from later on, with music under it, then your logo.
✓Share your screen and you sit in the corner, talking it through.
✓Ums, false starts and long pauses come out. The sound is cleaned and levelled.
✓It closes on the next episode's number and where to find the series.
✓Then a cover, a title people search for, the posts for every network, and Shorts.

Your original recordings are always yours to download.

EPISODE 74YOUR SCREEN, YOU IN THE CORNER

Real episodes of Building Underway, cut from the files underway made. Nobody edited them.

The rules

Things we will never do.

We never shuffle your answers around to make your video catchier.

We never add words you didn’t say.

Your episode is only you: no fake clips, no generated pictures. Our AI examples say so.

We never record without you pressing the button.

We never pick your questions to chase views.

We never lock up your recordings. You can download them on every plan.

Pricing

One interview. Choose how far it goes.

7 days free: your card at signup, nothing taken until day 8, cancel any time before. You can always download your original recordings, on every plan.

Founder

$29.99a month

or $299.90 a year

Document what you're building, and never edit a thing.

Included

Asked out loudQuestions about your real day, from the tools you connect.
A finished episodeCut, captioned and numbered minutes after you stop.
Posted everywhere, and as audioOne tap or a set time to every network. Every episode also goes out as audio on Apple Podcasts and Spotify.

Worth it when you want the diary: every episode made and posted without editing. Promote starts on Series.

Start 7-day trial

Series

$79.99a month

or $799.90 a year

Every episode turned into Shorts, automatically.

Everything in Founder, plus

Every Short, made for youFounder makes two when you ask. Series makes every one worth making, with the posts written, the moment an episode is done.
Videos people search forWhat your buyers type into YouTube, and how to film each one.
Your week and month as filmsThe best of your week in one cut, your month in one film.

Worth it when you want to be on Shorts, Reels and TikTok every day without making them.

See what Series does

Start 7-day trial

Recommended

Studio

$199a month

or $1,990 a year

Every episode built to be found and clicked.

Everything in Series, plus

An SEO article for every episodeWritten for Google and AI search, with stills from the video, on your page.
Pro thumbnails with your faceThree for every episode, wide and tall, made to get the click.
Motion graphics and picturesCards beside you as you say things, and Shorts with pictures of what you talk about.
Studio setup and backgroundsYour camera, distance and light checked once, and a set behind you.

Worth it when you want strangers to find you on Google and YouTube, not only your followers. Instead of an editor.

See what Studio does

Start 7-day trial

For a show with guests

Studio Plus

$499a month

or $4,990 a year

A guest podcast every week, produced for you.

Everything in Studio, plus

A guest podcast every weekYou record with your guest from a link. underway edits it into a finished show with the title, thumbnails and Shorts. Four a month.
Shorts and articles on 60 episodesTwice Studio's 30 a month, for when you film more than once a day.
Six hours of co-hostSome days, talk it through with an AI co-host instead of answering questions. Six hours a month.

Worth it when you want a show with guests going out every week, without editing it. Instead of an editor, a producer and an assistant.

See what Studio Plus does

Start 7-day trial

Company Record

$129a seat a month, from 5 seats ($645), $99 a seat from 20

Everything in Studio for each person, a running record of the company, and the team's week in one video.

Talk to us

AI co-host hours reset on the 1st of each month, and a Company Record team shares one pool. Each chat can last up to 30 minutes. Extra hours are $9 each and don't expire while you're a member.

Add-on on Studio Plus: if an AI assistant does work for you, it can keep its own series too. From $59 a month filming once a week to $419 filming every day.

7 days free on any plan: your card at signup, nothing taken until day 8
During the trial the co-host is 30 minutes, or start your plan the same day
Connect all your tools on any plan, the free trial included
Download your original recordings any time, on any plan
Cancelling never takes away what you recorded

Compare every plan.

Last word

The footage from today is the only footage of today there will ever be.

Whatever you’re building, start the record today.

Start your 7-day trial

Card needed to start. Nothing taken until day 8, cancel any time before.

underway: while it’s happening.